Typically, the majority of CPG manufacturers have a wealth of data, but don’t spend enough time generating insight from it. The business wants to see key reports or be able to replicate analysis across a larger number of customers. Using the latest consumer led decision based ranging, your analysis will become best practice.

Key Issues

• We want to see the same data cuts each month, but it takes a day to do them.

• If someone wants the hierarchy to look different we have to start all over again.

• It takes a long time to manually fill out all of the Category templates.

• As it takes so long, we can’t replicate this analysis across as many customers as we would like.

• We seem to be too re-active to situations that arise.

• I spend too much time pulling the data together and not enough on generating insight.

Solutions

• Become pro-active with analysis.

• Tailor make and automate your assessment /analysis process.

• Use industry best practice.

• Speed and flexibility in how you see the data – allowing you more time to gain insight.