Display

           
            Are your display principles really based on the consumer insight that will drive sales forward the most? Are you using the right measures to calculate your space share targets? Are you aware of the most effective location*, adjacencies* and secondary locations* for your category? CDC has a vast experience of this area and can help you stay one step ahead of the pack.
(*see Research)
 

Space Management

             Being the manufacturer who produces the planograms for a customer allows great influence, but also means a big responsibility. Are your display principles really based on consumer insight that will drive sales forward the most?

             The majority of CPG manufacturers have bought a space management package. Whether this is Spaceman, Apollo, InterCept , ProSpace etcÖ, the majority of times these expensive systems are just being used as glorified drawing tools instead of utilising the full range of functionality that they possess. A well-designed planogram not just contains the right range, laid out in an aesthetic way, but also optimises the category performance. CDC can offer a cost effective and flexible resource that has over 20 years of combined experience in space management.

Key Issues

  • We have the software but no-one is trained to use it.

  • We only need resource at certain times of the year so donít need or have the headcount.

  • How do I go about minimising out of stocks?

  • We think our competitor who produces the plans has produced a biased plan, but canít prove anything.

Solutions
  • A flexible resource that has over 20 years of combined experience in space management - able to use the latest packages e.g. JDA Space Planning / ProSpace

  • Ensure the planograms fulfil the customer's stocking rules and minimises off sales or out of stocks.

  • Examine the effect the current or proposed planogram is likely to have on performance.

  • Build in space for growing products.

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