Ensuring that a new product delivers additional sales
and profit to the company is a challenge.
Developing a new product is daunting in itself before you start to
tackle how many units you are likely to sell, what price you should charge
and how much it will cannibalise your existing sales and profit. A mistake
in these areas can fundamentally affect the sales and profit delivery of
not just the NPD but also the company as a whole. Using CDCís NPI models
will provide easy access to the information you require to sell internally