How many times has a test
occurred in only one outlet where the results have been taken or presented
as definitive, with either the wrong decision being made or the
credibility of the argument undermined?
How many times have the wrong things been tested or the wrong tests
carried out because they use gimmicks or ‘sexy technology’? What are
the gaps in your research programme? How do you go about starting one?
Whether it is designing a programme, a test or data processing, CDC and
associates can offer a reliable and experienced service to enable you to
measure your initiatives and sell them to your customers.